
If you’re already a fan of Lego building products and have an interest in investing, then a leap into the Lego Stock Market can offer some interesting insights into the stock-trading realm that Wall Street plays in.
Keep reading to learn more about how this imaginative game operates, what advantages it can offer to potential investors and ultimately how to actually start trading on the Lego Stock Market.
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Lego Stock Market
The LEGO Group is a privately held company, meaning that it does not have stock available for purchase on the New York Stock Exchange or any other exchange. The company is owned by two entities: Kjeld Kirk Kristiansen and the LEGO Foundation.
Kjeld Kirk Kristiansen is the grandchild of the founder, Ole Kirk Kristiansen, and his holding and investment company, KIRKBI A/S, includes the company’s strategic and investment activities.
The LEGO Foundation is dedicated to improving learning for children through the power of play. It owns 25% of the company and works to ensure that LEGO products are used in educational settings around the world.
Unfortunately, this means that you cannot buy LEGO stock at any price on any exchange. However, this also means that all profits from sales go back into making better products for customers rather than being split among shareholders as dividends.
This allows LEGO to focus on creating innovative products without having to worry about meeting shareholder expectations or increasing their stock value.
How To Invest in Lego

Investing in LEGO sets can be a great way to make money and build up a collection of unique items. While you cannot invest in LEGO company stock, you can purchase sets that are considered collectible and have the potential to increase in value over time.
Many new sets are released each year, while older ones are retired, making them more valuable to collectors. This creates an opportunity for investors to buy these sets at retail prices and then resell them for a profit.
Brick Economy is a website that tracks the prices of LEGO sets and provides estimates on what they may be worth. By researching current market values, investors can determine which sets may be worth investing in and which ones may not provide as much return on investment.
Additionally, Brick Economy also provides information about upcoming releases so investors can stay ahead of the curve when it comes to buying and selling LEGO sets.
What is BrickEconomy?
BrickEconomy is a comprehensive website that helps LEGO collectors and investors accurately track the current value of their sets and minifigures. By using several technologies, specifically Machine Learning, BrickEconomy digs into the data to provide an accurate understanding of the potential growth of a set or minifigure.
This is especially useful for those who are looking to invest in LEGO products as it allows them to make informed decisions about their investments.
The secondary LEGO markets can be difficult to navigate due to the dozens of disparate websites (and physical markets) that sell and resell retired LEGO products. BrickEconomy simplifies this process by providing a single source for all your LEGO investing needs.
With its comprehensive analysis of the market, BrickEconomy helps investors truly understand the value of their investments and make smart decisions when it comes to buying and selling LEGO products.
How does BrickEconomy work?
BrickEconomy is a data-driven platform that provides insights into the LEGO collecting and investing market. Our team of experts have backgrounds in economics and complex data science, which they apply to understand the economics behind LEGO collecting and investing.
We mine dozens of online resources to continually look for LEGO sets and minifigures that have been sold through both secondary and primary markets. Prices are constantly updated, and we leverage proprietary algorithms and machine learning models to accurately predict current market value as well as expected growth.